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Email Marketing Specialist

Company: BOK Financial
Location: Tulsa
Posted on: November 21, 2020

Job Description:

Req ID: 58751
Areas of Interest: Marketing
BOK Financial (BOKF), Headquartered in Tulsa, Oklahoma, BOK Financial Corporation (NASDAQ: BOKF) is a top 25 U.S.-based financial services holding company with operations in ten states Oklahoma, Texas, Arkansas, Arizona, Colorado, Kansas/Missouri, New Mexico, Nebraska and Wisconsin. The company began more than 100 years ago in Tulsa and has successfully diversified into a variety of industries, businesses and geographies. .
The Email Marketing Specialist position is primarily responsible for supporting email marketing projects for assigned business lines within the Enterprise. This includes creating emails, forms, and landing pages in a drag-and-drop editor, with the necessity of some basic HTML knowledge. This role, under the guidance of a team lead and manager, will play an integral part in campaign management and email program strategies and tactics.
Essential Duties:
- Supports all aspects of digital/email marketing campaigns for business line initiatives and on-going marketing support.
- Works in partnership with team lead and marketing managers to understand line of business objectives, develop and execute email campaigns.
- Participates in key business line meetings, providing timely status updates of key projects, provide updates to marketing managers about forthcoming campaigns and marketing programs.
- Proactively researches, informs and educates internal clients about marketing opportunities, benchmarks, etc.
- May perform other duties as assigned.
Education & Experience Requirements:
This level of knowledge is normally acquired through completion of a Bachelor's Degree in Marketing or business related field of study and 1-3 years of directly related experience in email marketing or equivalent combination of education and experience. Bank and/or financial services related experience with basic knowledge of consumer banking products preferred.
Skills:
- Knowledge of marketing principles and practices with emphasis on digital/email.
- Understanding of principles for crafting marketing copy for emails and landing pages.
- Knowledge and understanding of email marketing principles, email and landing page design best practices, and experience working with an email marketing platform.
- Solid influence skills, ability to 'sell' marketing concepts and ideas to business lines.
- Experience creating and sending emails in a customer-facing capacity (B2B and B2C) with the goal of promoting products and services to drive revenue.
- Excellent project and time management skills.
- Strong analytical and problem solving skills.
- Solid organization and planning skills with the ability to coordinate multiple tasks simultaneously.
- Strong oral and written communication skills.
- Ability to function proficiently in a Microsoft Office environment (Word, Excel, PowerPoint).
- Working knowledge and understanding of HTML is required
- Experience using an email marketing platform.
- Experience working with a marketing automation platform is a plus, but not required.
BOK Financial is a stable and financially strong organization that provides excellent training and development to support building the long term careers of our employees. With passion, skill and partnership you can make an impact on the success of the bank, our customers and your own career!

Apply today and take the first step towards your next career opportunity!

BOK Financial is an equal opportunity employer. We are committed to providing equal employment opportunities for training, compensation, transfer, promotion and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, sexual orientation, genetic information or veteran status.
Please contact recruiting_coordinators@bokf.com with any questions.

Keywords: BOK Financial, Tulsa , Email Marketing Specialist, Advertising , Tulsa, Oklahoma

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