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Marketing & Events Specialist

Company: The Crosby Group
Location: Tulsa
Posted on: April 9, 2021

Job Description:

Job Summary The Marketing & Events Specialist plays a key role within the global marketing and product management team to drive growth for The Crosby Group's brands and continuously enhance the customer experience through various strategic marketing campaigns, activities, and events. This is an opportunity to become part of an industry leader that is committed to excellence as we uphold our core values of safety, reliability, and innovation.

We are seeking a candidate who brings a solid understanding of the modern digital marketing landscape, including website, blog, mobile and app, eCommerce, social media, email, and content marketing best practices. Successful events are crucial to The Crosby Group's brand awareness strategy, growth, and overall success. You will also be responsible for conceptualizing, coordinating, and executing all aspects of our owned and sponsored physical and virtual events, from booking venue space to evaluating the overall success.
Principal Duties and Responsibilities 1. Collaborate with cross-functional teams to create compelling digital content that effectively resonates with The Crosby Group's external and internal audiences. 2. Plan, organize, and coordinate logistics and other requirements for physical and digital events, including trade shows, conferences, Demo Days, digital conferences, and webinars. 3. Drive traffic to the booth, coordinate booth design, ensure required products are delivered to the show, schedule personnel and speakers, oversee the setup and takedown of booths, and maintain event budgets. 4. Conduct market research. 5. Manage lead-capturing, scoring, and distribution process to the sales and business development teams. 6. Ensure customer contact database is updated and current. 7. Manage all literature, swag, and signage inventory and requests. 8. Manage advertising calendar and ensure ad submission deadlines are met. 9. Prepare detailed reports by collecting, analyzing, and summarizing marketing and sales data. 10. Work closely with designers to ensure creative projects adhere to brand standards and meet deadlines. 11. Manage annual memberships and renewals. 12. Develop original copy for webpages, social media, email, and other marketing collateral. 13. Build relationships with customers, outside vendors, strategic partners, and industry associations to achieve The Crosby Group's marketing and sales goals. 14. Explore new opportunities to add value for customers and the organization. 15. Support distributors with marketing-related requests. Special Location/Position Requirements: -- This position is based in Tulsa, OK, or Richardson, TX. Typical working hours are M-F, 8-5 (some events require extended hours and/or weekend setup). Some travel is required - approximately 10% within North America to coordinate trade shows and events.
Job Specifications (Work Experience, Skills, Abilities, etc.) -- 3+ years of demonstrable experience in event coordination and digital marketing -- Proficient in Microsoft Excel, Word, and PowerPoint -- Solid knowledge of website and marketing analytics tools, such as WordPress and Google Analytics -- Working knowledge of digital collaboration tools, such as Microsoft Teams, Zoom, and/or WebEx -- Strong understanding of brand engagement best practices across digital platforms, including social media, websites, blogs, and email -- Experience with HubSpot a plus -- Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere, After Effects) a plus -- Experience in the rigging and lifting industry and/or within a manufacturing setting a plus -- Digital marketing -- Event management -- Content creation -- Communication -- Writing and proper grammar -- Organization and time management -- Project management -- Marketing research -- Analytics -- Proactive, motivated and reliable -- Collaborative and resourceful -- Accurate with exceptional attention to detail -- Creative -- Versatile, flexible, and willing to work with changing priorities
Education Requirements: -- Bachelor's Degree required, preferably in marketing or related field, or equivalent experience.

Keywords: The Crosby Group, Tulsa , Marketing & Events Specialist, Advertising , Tulsa, Oklahoma

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