Digital Media Strategist (Tulsa)
Company: Cox Media Group
Posted on: September 23, 2022
Cox Media Group (CMG) is an industry-leading media company with
dominant brands, award-winning content, and exceptional people.
With multiple unique value propositions and a team of committed
perfectionists, you'll enjoy being part of a company poised for
continued growth. If you're interested in working in a fast-paced
environment where employees share a common purpose of being the
best at what they do, come join CMG! The Digital Media Strategist
will work with CMG sales team members to grow digital revenue by
accompanying the sales team in the field or virtually to conduct
customer needs analysis and present client facing solutions. The
Digital Media Strategist must understand all CMG Local Solutions
digital product offerings and how to leverage them to meet the
client's strategic objectives. Proficiency and expertise are
required in digital advertising products; targeted display, digital
video (OTT, streaming, long-form, and short-form), digital audio,
sponsorships & premium advertising units, SEM, SEO/CRO, website
development, paid social, and lead generation. The Digital Media
Strategist must be analytical, organized, solution minded,
consultative and customer centric. We are looking to expand our
team with smart, digitally savvy individuals with an insatiable
appetite to learn and make an impact. Join a company that provides
opportunity, training, and an innovative environment. In this role,
you will work in collaboration with our local market sales team and
CMG Local Solutions team members to protect and grow the digital
investments of our existing clients and secure new revenue from
non-advertisers. The Digital Media Strategist will attend
client-facing meetings to uncover client's marketing goals, then
develop, present, and propose digital media strategies and tactics
directly to the clients with our sales team. WHAT YOU WILL
- Attend client needs assessment meetings with sales team to
uncover client's goals.
- Build strategic recommendations and proposals that align with
- Present digital recommendations and strategies with our local
market sales team to clients.
- Meet regularly with our local market sales team and management
to identify and pursue most opportunistic growth accounts,
prospects, and opportunities.
- Complete appropriate insertion order details for all digital
campaigns that are sold.
- Partner with CMG Local Solutions campaign operations team
members to monitor performance of campaigns, identify upsell
opportunities, and make assessments.
- Consult and educate Account Executives and clients on the
ever-changing digital media environment and on CMG Local Solutions'
suite of digital marketing products.
- Collaborate regularly with CMG Local Solutions team members,
including sales & marketing, product marketing, campaign
operations, performance management, and digital marketing analysts.
WHAT YOU WILL BRING:
- Previous outside sales experience preferred, but candidates
with a strong competitive drive are encouraged to apply.
- Results oriented individual who strategically pursues business
with energy and drive.
- The ability to execute sales tactics, implement marketing
strategies and deliver effective sales presentations with passion,
and consistently asks for the business.
- Subject matter expertise is required in the digital advertising
ecosystem including programmatic buying, supply and demand-side
platforms, customer attribution, and in the latest industry
- Tech-savvy with solid computer skills is a must.
- Bachelor's Degree preferred.
- Must be available for occasional overnight travel as
- Valid US driver's license and reliable transportation. WHAT WE
OFFER YOU: WHY YOU SHOULD WORK AT CMG CMG is an industry-leading
media company with dominant brands, award-winning content, and
exceptional people - and you could be one of them! We are a
start-up built on a 100-year history of blazing trails in the world
of media. Over that time, our skilled journalists and storytellers
have covered war and peace, tragedies and celebrations, small
moments, and global movements. We are relying on our longstanding
experience and entrepreneurial mentality to build a media company
that is modern, agile, and uniquely positioned for the future. CMG
provides valuable local and national journalism and entertainment
content to the people and communities it serves. The company's
businesses include 14 high-quality, market-leading television
brands in 9 markets; 54 top-performing radio stations delivering
multiple genres of content in 11 markets; a Washington, DC news
bureau; and numerous streaming and digital platforms. CMG's TV
portfolio includes multiple primary affiliates of ABC, CBS, FOX,
NBC, Telemundo and MyNetworkTV, as well as several valuable news
and independent stations. We offer rewarding and challenging
careers that encourage growth and development. We take care of our
people with industry-leading total rewards offerings that includes
medical, dental, vision, disability, life, and accident insurance
as well as, a best-in-class wellness program, 401(k) matching and
time-off programs. We promote the safety and well-being of our
employees by requiring that all newly hired CMG employees be fully
vaccinated against COVID-19 prior to their start date. CMG will
provide reasonable accommodations as required by law for
individuals unable to be vaccinated due to a medical condition or
sincerely held religious belief. If this description fits and CMG
sounds like a company you want to work for, we'd love to have you
join us. Apply today! Cox Media Group is an Equal Opportunity
Keywords: Cox Media Group, Tulsa , Digital Media Strategist (Tulsa), Advertising , Tulsa, Oklahoma
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