Social Media Manager
Company: River Spirit Casino
Location: Tulsa
Posted on: March 19, 2023
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Job Description:
SUMMARY
Reporting to the Digital Media Manager, responsible for the
strategy and execution of social media campaigns and brand strategy
across emerging platforms to build customer awareness and drive
acquisition for the Casino Resort and enterprise gaming events, and
product-lines. Provide subject matter expertise for all paid social
media programs, collaborating with enterprise stakeholders to
ensure social is accurately represented in key business
initiatives, events and activations. Must comply with all
applicable Internal Controls, Standard Operating Procedures and all
Tribal Regulations.ESSENTIAL DUTIES AND RESPONSIBILITES
1. Create, execute, and analyze social media strategy through
competitive research, messaging and audience identification.
2. Keep up to date with the competitive landscape and stay current
on social/cultural trends on such platforms as Facebook,
Instagram,
Snapchat, Twitter, and other emerging technologies
3. Generate, edit and publish daily/weekly content within each
platform to build brand and increase visibility.
4. Maintains consistency of the online community by moderating
content, providing initial responses to inquiries, engaging in
dialogues and
answering questions.
5. Develop, document, and implement media best practices and key
learnings for the business units while also tracking expenses
and
conversions tied to social media campaign results affecting
customers
6. Evaluate the effectiveness of paid social marketing campaigns by
tracking campaign response and providing feedback of findings
with
actionable recommendations for performance improvements across all
social platforms
7. Maintain up-to-date information on social media tools and
trends.
8. Manage the social media presence and reputation of one or more
of the Casino Resort brands on various social media review sites,
such as
TripAdvisor, Google, Yelp, etc. in compliance with business goals
and guest service objectives, tracking, replying, improving the
guest
experience
9. Apply strong data manipulation experience and advanced Excel
skills in order to analyze and critically assess social media
outreach, from
targeted audience to customer conversion
10. Monitor community feedback in real-time and respond/engage with
the brand's audience 7 days a week across multiple platforms.
11. Coordinate with all enterprises to photograph property amenity
areas, venues, team members and nightlife for posting to social
pages.
12. Publish event photo albums within a timely fashion and maintain
a collection of promotional / lifestyle images
13. Create and present social media progress reports and
competitive analysis reports monthly to Marketing and Executive
management.
14. Communicate with industry professionals and influencers via
social media to create a strong network and to stay abreast of
digital
advertising trends and techniques.
15. Define our target audience, marketing plan, and general social
media marketing strategy.
16. Perform other duties, as assigned. #ind1
QUALIFICATIONS
High School Diploma
Bachelors Degree in Marketing, Communications, Advertising,
Journalism, or Social Media Marketing preferred.EXPERIENCE
3-5 years of professional experience that includes managing social
media across multiple channels within a fast-paced industry, with
hospitality (gaming, hotel, nightlife, and restaurant) industry
experience preferred.
Experience in social media content planning and execution.
Proficiencies in one or more: Adobe Premier, InDesign or Adobe
Illustrator and working knowledge of common SEO tools, such as
Search Console, Keyword Planner, Google Analytics, BrightEdge,
SEMrush
Exhibit knowledge and correct use of social media management
tools.
Knowledge of all digital platforms and their integration into
traditional media.
Copywriting and proofreading skills.
Keywords: River Spirit Casino, Tulsa , Social Media Manager, Advertising , Tulsa, Oklahoma
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