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Director of Marketing (Financial Services Exp. Necessary)

Company: BOK Financial
Location: Tulsa
Posted on: October 14, 2019

Job Description:

Req ID:?52022?Areas of Interest:?Marketing?BOK Financial (BOKF), Headquartered in Tulsa, Oklahoma, BOK Financial Corporation (NASDAQ: BOKF) is a top 25 U.S.-based financial services holding company with operations in ten states ? Oklahoma, Texas, Arkansas, Arizona, Colorado, Kansas/Missouri, New Mexico, Nebraska and Wisconsin. The company began more than 100 years ago in Tulsa and has successfully diversified into a variety of industries, businesses and geographies.? ? ? ? ?? ? ? ? ?.The Director of Marketing (Consumer Services Division) plans, organizes, directs, and provides the leadership to achieve the short and long-range business brand and marketing objectives for the Consumer Services division within the organization, select market-driven initiatives and support team functions.-- This individual directs and manages a team of senior and middle-level marketing professionals dedicated to developing and implementing strategic marketing programs which align with the division(s) annual business objectives, growth targets and revenue/profit objectives. This includes: strategic planning, research, counsel and guidance, as well as tactical execution and implementation of complex marketing programs to various target audiences; developing and managing digital, social, broadcast and//or print marketing campaigns; managing projects related to direct mail, special events, or special one-off requests. In addition, this individual manages key line of business relationships, programs/projects, advances the digital marketing road map for the division, oversees integrated marketing budgets, including production, design, and project costs.PRINCIPLE DUTIES AND RESPONSIBILITIES:

  • Define and oversee the annual marketing objectives and strategy for Consumer Services--division based on the organizations key goals and objectives; develop appropriate annual strategic marketing plan and drive calendar, including budgets and manpower requirements to comply with supporting the divisions marketing needs in line with the business line/market requirements. Work directly with the assigned division---s leadership team. Understand the division---s strategic plans and objectives and work to insure marketing---s time is spent in support of said objectives. Regularly attending status and planning meetings. Also provide marketing counsel; advise on brand strategy, and keep division employees abreast of key marketing projects.
  • Direct staff of senior professionals, including Sr. Marketing Managers and Marketing Managers; exercise usual authority of a manager including on-boarding, performance appraisals, salary recommendations, coaching and corrective action. Determine work priorities, interview candidates and recommend additions to staff. Communicate directives from upper management to staff and translates into action items. Ensures compliance to all regulations, policies and procedures.
  • Direct and review the work of all strategic, digital and creative teams and outside vendors to ensure brand consistency standards, brand direction and legal/compliance standards are followed; develop and maintain contacts within the advertising, media and supplier community.
  • Manage and direct relationships with advertising agency and other suppliers to ensure cost effectiveness; direct and participate in the creative process and the development of all advertising programs (including broadcast, print and digital).
  • Identify, develop, and implement revisions of internal standards, policies, operating procedures, and new programs to improve efficiency; provide clear and concise written guidelines and procedures.--KNOWLEDGE, SKILLS and ABILITIES:----
  • Outstanding strategic thinking skills with preferable background in a digital-driven financial services or retail space.
  • Outstanding organizational and project coordination skills in order to perform numerous simultaneous projects involving a high level of activity under a variety of conditions and constraints
  • Comprehensive knowledge of general marketing principles and practices, including new media,--digital and agile/MVP methodologies.Understanding client research and developing and connecting Omni-channel experiences and journeys.
  • Knowledge of banking products and services
  • Excellent oral/written communication, interpersonal, and leadership presentation skills
  • Excellent PC skills to include spreadsheets and word-processing skills
  • Excellent people management skills, including management of new entrants to senior managers
  • Solid knowledge of accounting principles for budget managementThis level of knowledge is normally acquired through completion of a Bachelor's Degree in Marketing or Business Administration and 11 --- 15 years marketing experience or 15+ years equivalent work experience in marketing and/or advertising. MBA preferred. This individual will manage a team which may consist of any combination of Marketing Specialist, Marketing Manager, and Senior Marketing Manager.BOK Financial is a stable and financially strong organization that provides excellent training and development to support building the long term careers of our employees. With passion, skill and partnership you can make an impact on the success of the bank, our customers and your own career!
    ?
    Apply today and take the first step towards your next career opportunity!
    ?
    BOK Financial is an equal opportunity employer.? We are committed to providing equal employment opportunities for training, compensation, transfer, promotion and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, sexual orientation, genetic information or veteran status.Attention All Third Party Agencies, Headhunters, and Recruiters
    BOK Financial and its Subsidiaries will not accept candidate submission by unsolicited third parties through this site or any company email address. All unsolicited candidates presented to BOK Financial and its Subsidiaries will be considered the property of BOK Financial. BOK Financial and its Subsidiaries will not be responsible for any fees associated with unsolicited candidates, nor will a contractual relationship be formed by the submission. BOK Financial and its Subsidiaries are not obligated and will not under any circumstances pay any fees to said third parties submitting candidates in this manner. BOK Financial and its Subsidiaries only forms contracts with recruiters with whom we have an established business relationship and with whom we have in place a signed agreement. All contact with BOK Financial and its Subsidiaries from third parties must be through our Human Resources Department. Any contact made outside of the BOK Financial Human Resources Department by a third party will cancel any future business relationships between the third party and BOK Financial.Please contact recruiting_coordinators@bokf.com with any questions.?

    Company Description:

    At BOK Financial, we---re proud to trace our roots to a small energy bank founded in Tulsa, Oklahoma over 100 years ago during an oil boom. Today, as a top 25 U.S.-based bank with more than $30 billion in assets, BOK Financial has successfully diversified into a variety of industries, businesses and geographies throughout the U.S. We have banking operations in eleven states, with services throughout the nation, and a full-service brokerage firm, BOK Financial Securities, Inc., which has become one of the largest municipal bond underwriters in the country. Our wealth management division also continues to grow, offering a full suite of services to individuals and institutions nationwide.Our focus each day is on meeting the needs of our clients by bringing the right people, services or solutions to the table. We continue to offer the personal touch of the neighborhood bank, with the breadth of experience, resources and products you expect from a regional powerhouse.We know the challenges our clients face because we---ve faced the same highs and lows over the past 100 years. Regardless of the economic cycle, BOK Financial continues to be a strong and stable company, adapting to ever-changing economic conditions. We work with you, side by side, to help you make the most of your money.

Keywords: BOK Financial, Tulsa , Director of Marketing (Financial Services Exp. Necessary), Advertising , Tulsa, Oklahoma

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