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Global Commercial Brand Leader

Company: Chemours
Location: Coffeyville
Posted on: September 13, 2021

Job Description:

As we create a colorful, capable and cleaner world through chemistry, we invite you to join our team to harness the power of chemistry to shape markets, redefine industries and improve lives for billions of people around the world.

Chemours is seeking a Global Commercial Brand Leader to join our Advanced Performance Materials (APM) Marketing Team. This position will report directly to the Senior Global Marketing Manager and can be based in our Wilmington, DE location or remote.

The successful candidate will be responsible for brand management activities related to licensing, enforcement, and registration of the full portfolio of brands within the business. This role will be responsible for understanding the market and value of the brands to value chain participants, developing the trademark strategy in alignment with global market plans and health of product portfolio plans, and delivering process improvements in brand enforcement and brand violation management. In addition, will collaborate with global marketing, global product management, and legal teams to ensure brands are registered in countries/regions aligned with growth and defense strategies.

This position is for an experienced B2B trademark professional who is a thought-leader in brand management and who can work proactively, autonomously, and reliably on multiple projects in a dynamic environment with a positive and energetic attitude. This role will deliver formal reviews and recommendations on licensing, protection/enforcement, and registration efforts. In addition, will develop global and regional policies and processes to improve enforcement, maximize automation and deliver efficiency in resolving brand-related violations.

The responsibilities of the position include, but are not limited to, the following:

  • Develop guidelines and goals, and ensure alignment with global business plans with licensing models, licensees and internal teams;

  • Develop detailed analysis and proof-of-use collection to maintain proper use of brands across all regions;

  • Active participation in contract negotiations and reviews for all new and existing licensees;

  • Determine country registrations to support market growth, entry, exit and defense;

  • Create and continuously update annual brand protection plan to strengthen enforcement on third-party infringers and correct internal misuse of business brands;

  • Design and implement trademark violation submission tool (TVST) to process, monitor, track and guide workflows of identified external brand misuse, infringement, and counterfeit;

  • Collaborate across cross-functional teams to solve complex problems;

  • Continuous improvements to programs and initiatives to capture value for the business and deliver value to the customer.

The following is required for this role:                                                                                 

  • Bachelor’s degree in business, marketing, engineering or related field

  • 5+ years of B2B experience in brand registration, licensing, and protection

  • Demonstrated ability to negotiate and implement contracts

  • Outstanding written and verbal communication, and presentation skills

  • Excellent leadership, interpersonal and problem-solving skills

  • Skilled at influencing business decision-makers

  • Thorough research, analytical, and insights skills

  • Advanced knowledge of the following software applications SharePoint, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, and Microsoft Teams

The following is preferred for this role:

  • MBA or advanced degree

  • Prior experience using watch service and brand protection infrastructure

  • Thorough understanding of trademark law and trademark infringement

  • Global experience

  • Participation in INTA (International Trademark Association) or other related organizations


  • Competitive Compensation

  • Comprehensive Benefits Packages

  • 401(k) Match

  • Employee Stock Purchase Program

  • Tuition Reimbursement

  • Commuter Benefits

  • Learning and Development Opportunities

  • Strong Inclusion and Diversity Initiatives

  • Company-paid Volunteer Days


We are driven by our purpose to create a more colorful, capable, and cleaner world through the power of chemistry.

Built upon a 200-year-old legacy and a world-class product portfolio, we bring everyday convenience to virtually everything people touch—in industries ranging from automotive, paints, and plastics to electronics, construction, energy, and telecommunications. We bring solutions that are better, safer, more reliable, and more sustainable, through the power of chemistry.


We see our people as our biggest assets. Instead of focusing just on what our employees do each day, we look at how they do it. By taking a different approach to talent development, employee engagement, and culture, our goal is to empower employees to be their best selves—at Chemours and in life.

The “ours” in Chemours represents everyone who works here. We’re thousands strong and always looking for the best and brightest to join our team.


Five fundamental, foundational values form the substructure of our culture as a multinational

corporation. They are core beliefs that guide and frame both our behaviors and our aspirations.

Our values are in part what differentiate us from others, making us uniquely Chemours.

They are—Customer Centered, Refreshing Simplicity, Collective Entrepreneurship,

Safety Obsession, and Unshakable Integrity. At Chemours, our values are where everything begins.

We were honored to be named a “Great Place to Work-Certified Company” for 2019-2020­our second consecutive year. We were also proud to receive a Gold Medallion Award from the U.S. Department of Labor’s HIRE VETS program in 2019.

Chemours is an equal opportunity employer

Chemours is an E-Verify employer

Candidates must be able to perform all duties listed with or without accommodation

Immigration sponsorship (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status) is not currently available for this position

At Chemours, you will find sustainability in our vision, our business and your future. If you want to work on the leading edge of your field and have a desire to make a difference, join Chemours and discover what it means when we say “We Are Living Chemistry”.

Keywords: Chemours, Tulsa , Global Commercial Brand Leader, Other , Coffeyville, Oklahoma

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