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Audience Data Coordinator

Company: Brief Media
Location: Tulsa
Posted on: May 15, 2022

Job Description:

Job DescriptionSummaryBrief Media is transforming its business to use data to drive everything it does. As part of this transformation, we have created an Audience Data Coordinator position. The focus of this role is helping our teams understand our current and prospective audience, their behavior, and the opportunities they provide to drive measurable value to the bottom line. The Audience Data Coordinator is a key member of the Audience Data team and will use audience data to provide clear, actionable insights to support business decisions. An ideal candidate has experience working with customer data, displays strong communication skills and attention to detail, and works well in a collaborative environment.Key Responsibilities

  • Providing audience data to the Revenue Team to assist with client proposals
  • Updating monthly and weekly company dashboards with audience data from various sources
  • Processing external data files into our audience database utilizing a tool available in our customer data platform (CDP)
  • Acting as the Audience Team's project manager to keep track of all requests assigned to the team through our project management system
  • Learning all the details of our audience database to articulate not only the numbers but also the meaning behind the data
  • Owning manual data clean-up projects to keep our audience data clean
  • Developing a deep understanding of analytics and insights to identify opportunities, inform strategy, and explain business trends
  • Establishing audience database checkpoints to ensure accuracy API data and web behavior tracking implementation
  • Staying up-to-date with data privacy laws
  • Cross training to accurately pull data from additional sources in the absence of Audience Analyst Skills & QualificationsRequired
    • Bachelor's degree in business analytics, business administration, marketing, or related field
    • Completed coursework in database management, business analytics, marketing analytics or related coursework
    • Experience working with Microsoft Office (Word, Excel, and PowerPoint) and Google Drive
    • Strong attention to detail
    • Strong communication skills
    • Able to work collaboratively as part of a team as well as independently
    • GPA of 3.4 or higher Desired
      • Experience working with a Customer Data Platform and/or a Customer Relationship Management system
      • Some experience with Google Analytics or other data analytics tools
      • Desire for a career in marketing analytics or audience development

Keywords: Brief Media, Tulsa , Audience Data Coordinator, Other , Tulsa, Oklahoma

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